“We see massive opportunities for our innovation, expertise, and culture to play a role in finding solutions to some of society’s biggest challenges.”
—Chuck Robbins, Chairman and CEO of Cisco
Last week, we looked at two small-scale, local strategies that Cisco Systems uses to promote biodiversity conservation. Today, we’ll add a third strategy that Cisco is deploying at an international level to tackle the final letter of the HIPPO acronym of biodiversity threats – Overharvesting. In case you need refresher on that acronym, the acronym HIPPO represents the greatest threats, in order, to biodiversity: habitat destruction, invasive species, pollution, human overpopulation, and overharvesting.
“Overharvesting” is a broad term that refers to the harvesting of a renewable resource at a rate that is unsustainable. The term can apply to plants, fish stocks, forests, grazing pastures, and game animals. The motivation behind hunting, fishing, and plant collection may be for food, economic reasons, cultural reasons, or sport. Regardless of the reason, overharvesting implies that changes need to be made to current harvesting practices or else animal and plant populations may not recover. The result can be species extinction at the population or species level, and major ecosystem disturbances due to imbalances in predator–prey relationships.
Corporations have an important role to play in preventing the overharvesting of plants and animals. This applies to all companies—not just the ones in the fishery, pharmaceutical, and herbal-medicine industries that directly source plants and animals. One of the most effective ways that many companies, large and small, attempt to prevent overharvesting is to “green” their supply chain. Greening the supply chain is also an effective strategy for combating other biodiversity threats, such as habitat destruction and pollution.
However, greening the supply chain isn’t the only strategy that corporations pursue when it comes to preventing overharvesting. Some companies are leveraging their technology to help prevent illegal hunting of endangered wildlife.
In the case of Cisco, they are specifically addressing the issue of rhino poaching in South Africa. This might sound strange. After all, what the heck does a technology company in Silicon Valley have to do with hunting rhinos in Africa? In the case of Cisco, the company’s strategy is to showcase its technology by using it to combat a challenging, high-profile wildlife conservation issue.
Cisco has partnered with Dimension Data, an IT consulting and technical support services company headquartered in Johannesburg, South Africa, on a “Connected Conservation” initiative that tracks rhino poachers at a game reserve in South Africa. Cisco and Dimension Data are using seismic sensors, drone cameras, thermal imaging, biometric scanning, and networking technology to track the movements of all humans who enter the reserve grounds. Park rangers use these new tools in combination with traditional sniffer dogs and trained soldiers on the ground to catch and deter poachers while minimizing disturbances to the endangered rhinos.
The results have been impressive so far. The Connected Conservation initiative has been successful in reducing rhino poaching at the South African reserve by 96%. To learn more about this effort, you can view a video about the Connected Conservation initiative on the Cisco website. Cisco and Dimension Data’s efforts are also included in a documentary called “Save This Rhino” that features proactive efforts in South Africa to save critically endangered rhinos.
This partnership between Cisco and Dimension data is not a one-off project. In fact, the two companies are soon celebrating the 25th anniversary of their strategic business partnership. Together they work to innovate and deliver services and solutions around the world, with projects in nearly 150 countries.
More and more companies are leveraging their products and technologies to develop solutions that directly help in the fight against overharvesting. As for the Connected Conservation initiative, this approach may soon be leveraged to protect other endangered species throughout the world. The main obstacle that prevents the spread of this technological approach is the US$ 1.5 million-per-year cost of the system. However, despite its hefty price tag, it’s an effective proof of concept that will hopefully prove to be effective in protecting other critically endangered species.
Thanks for reading and wishing you a Happy Earth Day this week!
Mark Aspelin is the Founder of Corporations for Biodiversity and author of the highly rated book “Profitable Conservation: Business Strategies That Boost Your Bottom Line, Protect Wildlife, and Conserve Biodiversity.”